A style guide can be an incredibly powerful document that lives longer than most in a company's culture. Whether you're building a fresh new brand for a yet-to-be-known company, or you're recreating a brand previously established, focusing on a style guide can bring a cohesiveness to the designed assets around that brand, as well as the tone associated with the brand. In this article, I'd like to explore some of the audiences you would create the style guide for, and some techniques that you can use to build stronger, more sustainable branding ecosystems. This article doesn't only apply to the web, but we will certainly include some specific tips for web-oriented style guides. Audience #1. Yourself You need rules. You need accountability. If you don't have them, you'll fail to create a focused brand
↧
