Today’s mobile users have increasing expectations, they are intolerant of faults in their mobile experiences 1 , and they complain about bad mobile experiences on social media and through word of mouth. How do you make sure that your mobile experience meets or exceeds users’ expectations? One quick way to identify potential problems is to conduct a user experience diagnostic, by having a few mobile specialists look for potential problems with a mobile presence. A diagnostic can be done during design and development to ensure that the mobile website or app adheres to best practices and guidelines. It also serves as a great starting point for a redesign to identify particular opportunities for improvement. While a diagnostic can be done by a single evaluator, it is more effective when conducted by multiple evaluators with different strengths and backgrounds.
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